Ogilvy wins a Silver Effie with Belgian Suicide Prevention Hotline

Ogilvy wins a Silver Effie with Belgian Suicide Prevention Hotline

Last night we won a Silver Effie for our recruitment campaign for the Belgian Suicide Prevention Hotline. This year in Belgium, there were only 2 Bronze, 2 Silver and 2 Gold awards. It’s the first Effie in 15 years for our office and we’re damn proud of it. Our campaign recruited 65 (high quality) new active volunteers that could answer more than 9000 extra phone calls (problem – > not enough volunteers for the many calls of people in need).We proved (with the help of a study of the University of Ghent) that our campaign avoided – via these volunteers – 203 suicide attempts, and 33 suicides....
Ogilvy wins Effectiveness Cuckoo for its European Elections social media campaign

Ogilvy wins Effectiveness Cuckoo for its European Elections social media campaign

The objective of the campaign was to reate and roll out a social media campaign to get EU citizens FEEL MORE POSITIVE (better knowledge of the institutions and a more positive attitude) and to ACT (votes). For every phase of the campaign, we had to reach as many people as possible on social media, in the right context and with the right content. A wide variety content (events that are streamed, Facebook apps, video content, infographs,..) was produced and distributed in 24 languages. To support all online actions and target our segmented audience, we developed the largest social media ads campaign ever done in 2014: a total of 4.000 social media ads were created, targeted, measured, optimized and analyzed during the campaign period. We reached every European citizen that uses social media (on Facebook, Twitter, LinkedIn, YouTube, G+, Instagram…) at least once in every phase (total reach 1,2 billion people). The impact? More EU citizens than ever agreed with the statement “My voice counts” (went up from 29% to 42% during the campaign...
Ogilvy’s social and digital unit elected #digital consultancy of the year

Ogilvy’s social and digital unit elected #digital consultancy of the year

We are excited to announce that Social@Ogilvy was named the EMEA Digital Agency of the Year by the Holmes Report! After a thorough scrutiny of over 100 companies Ogilvy was chosen and praised for its strong earned-owned- paid media capabilities that have delivered impressive results across the markets. At Ogilvy Brussels we are proud to have contributed to this success with our social media campaign for the European Parliament Elections 2014. To this day it remains the largest social media campaign ever rolled out in Europe. More...
Best Of Activation Awards

Best Of Activation Awards

On may 7, we were honoured with two SILVER Best Of Activation Awards for our client ‘centrum ter preventie van zelfdoding’. The first in the category ‘CHARITY’, the second one in ‘SMALL BUDGET’....