Social.Lab helps Nespresso launch an extraordinary breakfast campaign

Social.Lab helps Nespresso launch an extraordinary breakfast campaign

Social Lab worked with Nespresso to develop an integrated campaign that met three key objectives: to raise awareness of Nespresso as a breakfast coffee brand; to inspire and engage a younger audience and to build cultural credibility by putting the brand on the forefront of the social landscape. The campaign was driven by the cultural insight that coffee is the most talked about in the morning, but people mainly share when they go out for breakfast. As Nespresso is the original barista coffee experience at home, we wanted to inspire their target audience to create extraordinary breakfast experiences in their own homes and convince them that Nespresso’s Lungo range offers the perfect accompaniment, resulting in the creative concept ‘Champions Of Breakfast’. In order to address the campaign objectives, we partnered with Vice’s luxury channel Amuse, the perfect platform for us to reach Nespresso’s future audiences given their youth centric, luxury lifestyle focus. We used three young, culturally interesting influencers (a model and activist, a bio-dynamic chef and a photographer) from across Europe to film beautifully shot stories about their own unique breakfast routines and worked with Vice to develop a co-branded experience of short film, editorial content and a social amplification strategy. We co-produced white-labelled and Vice owned content to live on both Nespresso’s owned social channels and on a branded hub on Amuse. http://www.ogilvy.be/wp-content/uploads/2016/05/A01.mp4   http://www.ogilvy.be/wp-content/uploads/2016/05/A02.mp4   http://www.ogilvy.be/wp-content/uploads/2016/05/A03.mp4     Our social strategy was to bring our audiences into an engagement funnel based on three key phases in the customer purchase journey: awareness, consideration and conversion. First we raised awareness of Nespresso as a breakfast coffee brand by...
It’s time to look at the bigger picture of the situation of migrants in Europe

It’s time to look at the bigger picture of the situation of migrants in Europe

Greece has 8,547 miles of beautiful beaches. And thousands of desperate refugees arriving ashore every day. Ignoring the migrant and refugee crisis in Europe is no longer an option. Sign up, volunteer or donate by clicking the link in the bio. #BigPictureEU A video posted by IOM (@iom_news) on Apr 5, 2016 at 8:39am PDT Budapest has some of the most beautiful buildings in the world. And thousands of innocent refugees camping in the streets beneath them. Ignoring the migrant and refugee crisis in Europe is no longer an option. Sign up, volunteer or donate by clicking the link in the bio. #BigPictureEU A video posted by IOM (@iom_news) on Apr 6, 2016 at 1:53am PDT Southern Europe is known and loved for its warm and sunny climate. Yet, there’s nothing warm in the welcome that thousands of desperate refugees receive every month. Ignoring the migrant and refugee crisis in Europe is no longer an option. Sign up, volunteer or donate by clicking the link in the bio #BigPictureEU A video posted by IOM (@iom_news) on Apr 4, 2016 at 8:44am PDT   Europe is currently facing one of the biggest refugee and migrant crises as countries are struggling to cope with more than a million people having crossed into Europe in 2015. Despite heavy media attention dedicated to the topic there is still a portion of the European population, especially youth, that does not fully realize the magnitude of this crisis and what it entails. For this reason, the International Organization for Migration is launching an awareness raising campaign that via a series of print, social, digital and email ads will redirect the audience to the campaign...
Ogilvy wins a Silver Effie with Belgian Suicide Prevention Hotline

Ogilvy wins a Silver Effie with Belgian Suicide Prevention Hotline

Last night we won a Silver Effie for our recruitment campaign for the Belgian Suicide Prevention Hotline. This year in Belgium, there were only 2 Bronze, 2 Silver and 2 Gold awards. It’s the first Effie in 15 years for our office and we’re damn proud of it. Our campaign recruited 65 (high quality) new active volunteers that could answer more than 9000 extra phone calls (problem – > not enough volunteers for the many calls of people in need).We proved (with the help of a study of the University of Ghent) that our campaign avoided – via these volunteers – 203 suicide attempts, and 33 suicides....