Ogilvy Public Affairs works to create a positive public policy environment for its Clients. Whether from a corporate or from an institutional perspective, positive public perception is what makes your business successful. In the constantly changing European institutional landscape, Ogilvy stands out through its unique ability to apply all the right tools in pursuit of your public affairs objective.

Our team knows who influences and decides public policy. Most important, we understand how to communicate effectively about the issues—whether we're working for an NGO to shape the outcome of legislation, establishing a leadership position regarding policy for a trade federation or communicating a policy to the public on behalf of governments or companies from the private sector.

Our experience, gained through extensive work in the EU environment, allows us to carry out in-depth analysis of your issues and interests. This, combined with our brand management heritage, results in a strategic mix of planning, management and advocacy in order to raise stakeholder awareness of your issues and interests.

For our Clients we offer a wide variety of services, including:

• Policy audit
• Perception audit
• Monitoring and analysis
• Relationship building
• Lobbying
• Crisis communications and issue management
• Pan-European policy advocacy campaigns
• Round table and event organisation

Our strategic offer will be targeted to your specific issue. Our added value is in our creative approach: we can offer you strategic advice to enhance your positioning towards the European Union through the use of media, policy advocacy as well as interactive and advertising tools and we will advise you on the best means to achieve your goal.

To find out how Ogilvy PR can help you achieve your Public Affairs’ goals, contact Jeff Chertack, Managing Director, by email at jeff.chertack@ogilvy.com.