Ogilvy wins a Silver Effie with Belgian Suicide Prevention Hotline

Last night we won a Silver Effie for our recruitment campaign for the Belgian Suicide Prevention Hotline. This year in Belgium, there were only 2 Bronze, 2 Silver and 2 Gold awards. It’s the first Effie in 15 years for our office and we’re damn proud of it.

Our campaign recruited 65 (high quality) new active volunteers that could answer more than 9000 extra phone calls (problem – > not enough volunteers for the many calls of people in need).We proved (with the help of a study of the University of Ghent) that our campaign avoided – via these volunteers – 203 suicide attempts, and 33 suicides.