And then came a lot of sheep
Youth activation for European Parliament.
Voting for the first time can be a real adventure. Who knows what might happen… Ogilvy created and launched this film.
In view of the European Elections in May 2014, we were asked to develop a film for first time voters to inform them about the upcoming elections, because studies have demonstrated that young people are the most detached towards politics & voting. The film can be best described as a hybrid of an action and a music video that carries the political message to go out and vote for the first time in the May 2014 elections.