Building a premium food brand
With this commercial we wanted to strengthen the brand Herta in Belgium … by returning to old values such as ‘ensuring’ and ‘taking care of’ but in a more modern context … and to position Herta as being the meat brand for family.
The test results of this commercial were overwhelming. The commercial has rejuvenated and clearly repositioned Herta.
Within the Nestlé family, this commercial was n° 3 of the best scoring TVC of the last three years.