Building a premium food brand

Little moments

 

About

With this commercial we wanted to strengthen the brand Herta in Belgium … by returning to old values ​​such as ‘ensuring’ and ‘taking care of’ but in a more modern context … and to position Herta as being the meat brand for family.

Date

01/09/2010

Client

HERTA

The test results of this commercial were overwhelming. The commercial has rejuvenated and clearly repositioned Herta.

Within the Nestlé family, this commercial was n° 3 of the best scoring TVC of the last three years.