Promoting the true colours of Bordeaux wines

About

How do you make Belgians understand that Bordeaux wines are accessible and come in 3 colours: white, rosé and red? By generating media-attention when and where you can – both in national and regional, online and offline! media. Ogilvy Public Relations is the PR agency for Bordeaux wines. Our job is to team up with event organisers, piggyback on natural media moments and strike whenever we can. The result o f our approach: we get opinion leaders to (re)discover the wines of this fantastic region and we get Bordeaux wines to be present in the media that matter. That is a rather fun job – don’t you agree?

Date

30/08/2014

Client

Conseil Interprofessionnel du Vin de Bordeaux (CIVB)