Sweat, tears and a lot of blood.

A fundraising campaign for WWF

About

For this fundraising campaign we played with the idea of ‘The real story behind an ad.’ People are asked to scan a teasing ad with their smartphone, using Layar. Once scanned, the ad turns and shows the real message. With this awful truth we ask for a donation to help prevent this bloodshed.

Date

14/08/2013

Client

WWF