The return of the real gentleman by Chivas Regal

If you think gentleman, you talk Chivas Regal.

About

Being a gentleman never goes out of style – and cannot be claimed by a sole generation. Chivas Regal celebrates Belgian men with style and good manners with the launch of the latest Ogilvy campaign: Are you a gentleman?

 

 

Date

21/10/2014

Client

Pernod Ricard

Via an online tool you can test how much of a gentleman you are –or the man you have in mind.

50 men get to grips with the art of being a true gentleman during an exclusive workshop for which we teamed up with the best: Scabal and the School for Butlers & Hospitality.

This social campaign with high talk value generated first class media visibility and attracted a crowd for the launch event. We even got #areyouagentleman trending on launch night.