Would you answer this suicide call?

Zelfmoord 1813 needs volunteers

About

Given the high suicide rates in Belgium, Zelfmoordlijn 1813 (the Flemish suicide prevention hotline) urgently needed to recruit new volunteers. But answering a call from someone with suicidal thoughts is not something everybody feels comfortable with. Therefore, we performed an experiment that already pre-selects people. We put a Zelfmoordlijn branded phone in a public place, and let the phone ring. We filmed this experiment and launched the video 2 days before the World Suicide Prevention Day.

Date

08/09/2014

Client

Centrum ter Preventie van Zelfdoding - Zelfmoordlijn

PR activity reach

%

people watching the video untill the end

Views on YouTube

%

Website traffic increase


The objective of Zelfmoordlijn was to recruit 250 candidates,
we got 450 people registered to become a candidate-volunteer.

According to Zelfmoordlijn, the quality of the candidates was very high.