Writing Marathon

Every letter counts

 About

Writing works. With pen and paper, you can change a person’s life. Ales Bialiatski, a human rights activist, was released from prison in the summer of 2014 thanks to thousands of letters and pays a visit to one of the writers in Belgium …

Date

01/12/2014

Client

Amnesty international

To recruit volunteers for its “Annual Letter Writing Marathon”, Amnesty International Vlaanderen and Ogilvy decided to appeal to a special guest. Ales Bialiatski, a Belarusian activist for human rights, was released after three years in prison thanks to international pressure. He came to Belgium to personally thank one of the writers of the many letters sent to the Belarusia authorities. His trip was filmed and broadcasted on the Web and TV.

His story can also be heard in a radio spot.