Institutional Communications

Knowledge hub with cutting-edge thinking

For more than 25 years, Ogilvy Belgium has developed and implemented breakthrough campaigns that have raised awareness, reshaped images and changed behaviours –on a national, Brussels centred and pan-European level.

What makes our Institutional Communication team stand out in the Brussels hub is its strong Public Relations division combined with cutting-edge creative experts.

Thanks to our vast experience in government and institutional communication, we understand how to communicate complex policies most effectively by using the right language for our target audience and selecting the most innovative content formats.

Based in the heart of Europe, our staff reflects Brussels’ international hub mentality and is drawn from different Member States. Our linguistic and multi-national diversity is a core strength when translated into insights and efficient media relations campaigns for our clients.

Lead Agency for the European Parliament Election Campaign 2014

Most recently, Ogilvy Belgium was selected by the European Parliament as lead strategic and creative communication agency for the European elections campaign 2014. Ogilvy Belgium, together with its consortium partners, developed and implemented the election campaign in 24 EU languages in all 28 Member States.


WPP Government & Public Sector Practice

Ogilvy Belgium is part of the WPP Group, the world’s largest marketing communications services group.
The WPP specialised Government & Public Sector Practice, with a newly launched Brussels practice, is made up of agencies with years of experience working with the EU institutions. The team includes agencies specialised in analysis and insights, advertising, media relations and stakeholder engagement, public affairs, media monitoring, media planning and buying, social media and digital.
As part of the group, Ogilvy Belgium provides a strong partnership enabling creative, strategic and efficient communications services for successful, integrated institutional campaigns.

Get in touch

Koen Van Impe

Chief Executive Officer